Our Story

“I Know This Stuff Isn't Great for Me, but I Don't Have a Better Option.”

The sentence we kept thinking...

The Problem We Set Out To Fix

Energy Unleashed started with a simple question: why did getting caffeine on the go so often mean buying another drink, waiting in another queue or carrying another can around?

We kept seeing the same trade-off. Early starts meant another petrol station stop. Long shifts meant cans piling up in the car or the crib room. Coffee worked when there was time to make or buy one, but there wasn't always time.

We figured there had to be another way to carry the caffeine people already relied on.

$5+

What another petrol station drink can easily cost

$1,825/yr

What $5 a day adds up to over a year

From $0.95

Per pouch on 10-tin bundles

0g

Sugar, across our caffeine pouch range

Yearly figure is a $5-a-day habit across a full year. Pouch pricing is our 10-tin bundle rate.

Caffeine pouches put measured caffeine into a pocket-sized format, with no drink to carry, no sugar and no mixing or prep.

Pick your strength, tuck one under your lip and get on with your day.

Not A New Idea

Caffeine isn't new. Neither is putting active ingredients into compact oral formats. What's changed is how simple the products have become: measured strengths, portable tins and no drink required.

Energy Unleashed didn't invent caffeine. We built a better place for New Zealanders to shop this format, with more brands, more flavours, clearer strengths and bundles that let you mix whatever suits you.

Our range, pricing and support are built around New Zealand customers, and your first tin is backed by our 30-day First Tin Guarantee.

What We Stand For

No Wellness Woo.
No Miracle Claims.
Just Straight Answers.

Energy Unleashed exists to give New Zealanders a better place to shop caffeine pouches: a bigger range, clearly labelled strengths, straight caffeine and nootropic options, flexible bundles and no nicotine. Find what suits you, know what you're getting, and get on with your day.